Factors to Consider When Choosing eCommerce Platform: WooCommerce vs Shopify

Factors to Consider When Choosing eCommerce Platform WooCommerce vs Shopify

Did you know that implementing and setting up an eCommerce store can be more expensive upfront than other options, with an average cost increase of 49%? Moreover, maintaining an eCommerce store can also be more expensive, with platform fees, and technology stack costs averaging 32% higher than other solutions. Additionally, operating costs typically run 41% higher for eCommerce businesses.

Shopify’s Market Dominance: 

Shopify is a popular platform for direct-to-consumer (DTC) brands, capturing a significant portion of the market. 70% of the top 800 global DTC brands use Shopify.

Popularity in Apparel: 

Shopify is a favorite platform for up-and-coming apparel brands, with 83% of rising apparel brands choosing Shopify according to a report by 2 PM.

Differentiating WooCommerce and Shopify

Feature WooCommerce Shopify
UNCOVER SURPRISE COSTS WooCommerce may have additional costs for plugins and extensions, which can add up depending on your needs. Shopify has a clear pricing structure but some advanced features may require higher-tier plans or extra apps.
OPERATE WITHOUT DELAY WooCommerce relies on WordPress hosting, which may require optimization for best performance. Shopify provides optimized hosting, ensuring your store runs smoothly without extra configuration.
IMPLEMENT EFFICIENTLY WooCommerce setup can be more complex, especially for beginners unfamiliar with WordPress. Shopify offers a user-friendly setup process with guided steps, making it easy to launch a store quickly.
BETTER ROI Potential for better ROI due to lower ongoing costs if you already use WordPress and can manage plugins. Shopify may have higher ongoing costs but offers streamlined management and support, which can save time.
USABLE AND AGILE Highly customizable with various plugins and themes, offering great flexibility. User-friendly interface and built-in features make managing and scaling your store efficiently easy.
EASY ADMIN MANAGEMENT WooCommerce’s admin interface integrates with WordPress, which can be complex but highly customizable. Shopify’s admin dashboard is intuitive and designed for ease of use, even for non-technical users.
Seamless WordPress Integration WooCommerce integrates seamlessly with WordPress, benefiting from its vast ecosystem. It is not applicable, as Shopify is a standalone platform with its ecosystem.
MOVE FASTER WITHOUT FRICTION WooCommerce may require more technical management, potentially slowing down some processes. Shopify’s all-in-one platform minimizes friction, allowing you to focus on selling without technical hassles.
BUILT-IN CAPABILITIES WooCommerce offers many built-in features but often requires additional plugins for advanced functionalities. Shopify comes with a robust set of built-in e-commerce features out of the box.
EXTENSIVE APP SELECTION WooCommerce has a vast selection of plugins, many of which are free, to extend functionality. Shopify’s App Store offers a wide range of apps to enhance store capabilities, often requiring a subscription.
Faster New Features WooCommerce features depend on WordPress and plugin updates, which can be slower. Shopify frequently updates its platform with new features and improvements, which are rolled out automatically.

Before you make any selection, let’s delve deeper into why and which eCommerce platform you should pick from either WooCommerce or Shopify.

Reasons For Brands to Pick WooCommerce

Reasons For Brands to Pick WooCommerce

Flexibility and Customization:

WooCommerce is highly customizable. Website development companies can choose from thousands of plugins and themes to tailor any online store to specific needs. This flexibility allows for unique designs and functionalities that can be adjusted without extensive coding knowledge.


WooCommerce is free, and many essential plugins and themes are available at no cost or for a one-time fee. This can be more cost-effective compared to other platforms with recurring subscription fees. Brands already using WordPress can particularly benefit from minimal additional costs.

Open Source Nature:

WooCommerce is open source, meaning brands can modify and extend the code to fit their specific requirements. This particularly appeals to developers and tech-savvy brands looking for complete control over their online store’s functionality.

Extensive Plugin Ecosystem:

WooCommerce offers various plugins for adding functionalities like SEO optimization, payment gateways, inventory management, and more. This extensive ecosystem ensures that brands can easily find solutions to enhance their store.

Community Support:

Being part of the WordPress ecosystem means WooCommerce benefits from a large, active community. This community provides extensive documentation, forums, and support resources, making it easier to find help and solutions for any issues that arise.


WooCommerce can grow with a brand. It supports small startups to large enterprises with high traffic volumes and extensive product catalogs. The platform’s scalability ensures that businesses can expand without switching platforms.

Ownership of Data:

With WooCommerce, brands retain full ownership of their data. This is critical for security and privacy, ensuring the store owner fully controls sensitive customer information.

Global Reach:

WooCommerce supports multiple languages and currencies, making it easier for brands to reach a global audience. This internationalization feature is essential for businesses to market beyond their local region.

Ease of Use for Content Marketing:

Given its foundation in WordPress, WooCommerce is excellent for content marketing. Brands can easily integrate blogs, landing pages, and other content strategies into their e-commerce site to attract and engage customers.

Reasons for Brands to Pick Shopify

Reasons for Brands to Pick Shopify

Ease of Use:

User-Friendly Interface: Shopify is known for its intuitive, easy-to-navigate interface that allows even non-technical users to set up and manage an online store effortlessly. The platform provides a guided setup process that helps brands launch quickly without the need for extensive technical knowledge.

All-in-One Solution:

Complete E-commerce Package: Shopify offers a comprehensive set of built-in tools and features, including hosting, payment processing, and security measures. This all-in-one approach means brands don’t need to worry about integrating multiple services or managing various aspects of the online store separately.

Mobile Responsiveness:

Mobile-Friendly Designs: Mobile app development companies use Shopify as it offers multiple responsive themes that are optimized for mobile devices. This is crucial as a significant portion of e-commerce traffic comes from mobile users, ensuring a seamless shopping experience across all devices.

Payment Processing:

Shopify Payments and Multiple Gateways: Shopify provides its payment gateway, Shopify Payments, which simplifies the payment process and reduces transaction fees. It also supports multiple third-party payment gateways, giving customers multiple payment options.

Customer Support:

24/7 Support: Shopify offers round-the-clock customer support through various channels, including live chat, email, and phone. This ensures that help is available to resolve issues quickly and minimize downtime.

Marketing Tools:

Built-In Marketing Features: Shopify provides many marketing tools, including SEO optimization, social media integration, email marketing, and discount code generation. These tools help brands attract and retain customers, drive traffic, and increase sales.

Global Reach:

Multi-Language and Currency Support: Shopify supports multiple languages and currencies, enabling brands to reach international customers easily. This feature is essential for businesses looking to expand their market globally.

Analytics and Reporting:

Comprehensive Analytics: Shopify provides detailed analytics and reporting tools that help brands track sales, customer behavior, and other critical metrics. This data is invaluable for making informed business decisions and optimizing store performance. 

Customizable Themes:

Professional Themes: Shopify offers a variety of professionally designed themes that can be customized to reflect a brand’s identity. These themes ensure that stores look polished and professional, enhancing the customer experience.

WooCommerce vs. Shopify: Setup & UX, Dropshipping


WooCommerce vs. Shopify: Setup & UX, Dropshipping

Here’s a breakdown of how WooCommerce and Shopify compare in terms of setup, user experience (UX), and dropshipping:

Setup & UX:


  • Setup: To set up WooCommerce eCommerce development companies must have expert technical knowledge to set up as it’s a self-hosted platform. To install WordPress, choose a web hosting provider, and configure WooCommerce.
  • UX: Offers greater customization options for the store’s look and feel. However, managing a WooCommerce store can be more complex, requiring knowledge of WordPress and plugins.


  • Setup: Shopify, on the other hand, is easier and faster to set up, with a user-friendly interface and guided processes. This eCommerce platform is Ideal for beginners with no coding experience.
  • UX: Shopify does not ask for expert technical knowledge, its pre-built and user-friendly interface is easy to manage. However, customization options for the store’s design are more limited when compared to WooCommerce.



  • Flexibility: Offers greater flexibility for dropshipping as you have full control over choosing dropshipping suppliers and integrating their services. You can find many free and paid dropshipping plugins for WooCommerce.
  • Costs: Plugins and integrations are not free to use in WooComerce when managing dropshipping functionalities.


  • Ease of Use: Shopify offers built-in dropshipping features with its app marketplace. You can easily find and integrate dropshipping suppliers directly into your store.
  • Limited Choices: The options of dropshipping suppliers available on the Shopify app marketplace are limited compared to what you can find independently for WooCommerce.

Frequently Asked Questions: Shopify vs. WooCommerce

Here are some commonly asked questions when comparing Shopify and WooCommerce for building an eCommerce store:

Setup and Ease of Use:

Q: Which platform is easier to set up?

A: Shopify is easier to set up, with a user-friendly interface and guided processes. It doesn’t require technical knowledge. WooCommerce requires some technical knowledge to install WordPress and configure WooCommerce.

Q: I’m not very technical, can I still use WooCommerce?

A: While WooCommerce offers more flexibility, it can be more challenging for beginners. There are resources and plugins to help, but Shopify is generally easier to learn initially.

Cost and Fees:

Q: Which platform is cheaper overall?

A: WooCommerce has lower upfront costs since it’s free software. However, you’ll need to pay for web hosting and potentially plugins. Shopify has a monthly subscription fee, but web hosting is included.

Q: Are there transaction fees with either platform?

A: Both platforms have transaction fees associated with payment processing. However, these fees may vary depending on your chosen payment gateway and plan.

Features and Customization:

Q: Which platform offers more customization options?

A: WooCommerce offers more flexibility and customization options for the store’s design and functionality through themes and plugins.

Q: Does Shopify offer enough features that can meet my needs?

A: Shopify provides a robust set of features out-of-the-box, but advanced functionalities might require additional apps from their app store, which can add costs.

Security and Updates:

Q: Which platform is more secure?

A: Both platforms offer secure options, but the responsibility for security updates falls on the store owner with WooCommerce. Shopify handles security updates on their end.

Q: How often are updates released?

A: WooCommerce updates are released regularly and require manual installation. Shopify automatically updates its platform.


Q: Can I use dropshipping with either platform?

A: Yes, both platforms can be used for dropshipping.

Q: Which platform is better for dropshipping?

A: WooCommerce offers more control over choosing dropshipping suppliers and integrating their services. Shopify has a built-in app marketplace with dropshipping suppliers, but the selection might be limited.

Other Considerations:

Q: What about scalability? Can my store grow with either platform?

A: Both platforms can handle large stores, but WooCommerce offers more scalability potential as it’s self-hosted.

Q: Is there a large community of users for each platform?

A: Both WooCommerce and Shopify have vast communities of users and developers, offering support and resources.

Ultimately, the best platform for you depends on your specific needs and priorities. Consider your technical skills, budget, desired level of customization, and future growth plans when deciding on a platform for eCommerce.

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