Top CTV Advertising Platforms
The global Connected TV (CTV) advertising market is valued at USD 10.39 billion in 2025, projected to reach USD 19.73 billion by 2030, growing at a 13.7% CAGR.
Connected TV (CTV) advertising is becoming a dominant channel in the digital ad landscape, projected to grow from USD 10.39 billion in 2025 to USD 19.73 billion by 2030 at a robust CAGR of 13.7% . Brands shift ad budgets from linear TV to high-impact, addressable streaming platforms like Roku, Amazon Fire TV, and FAST services. Enhanced targeting, viewership analytics, and unified measurement tools are making CTV popular among marketers seeking ROI and scalability. As equipment adoption accelerates in emerging markets and global smart TV penetration rises, demand for premium CTV ad inventory continues to surge.
List of the Best CTV Advertising Platforms
VERVE (Verve Group, Inc. )
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Features
- Omnichannel Ad Platform
- Programmatic Solutions
- Location-Based Marketing
- Cross-Device Targeting
- Privacy-First Technology
- Brand Safety & Quality
- AI-Driven Optimization
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Category Type
CTV Advertising Platforms
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Price
Programmatic, auction-based model
StackAdapt (StackAdapt )
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Features
- Native Advertising
- Display Advertising
- Video Advertising
- Connected TV (CTV)
- Audio Advertising
- In-Game Advertising
- Digital Out-of-Home (DOOH)
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Category Type
CTV Advertising Platforms
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Price
Custom Pricing
1.What is CTV Advertising?
Whether you’re a CTV provider or an advertiser, using a CTV advertising platform is essential to monetize your campaigns effectively and stay competitive in the rapidly evolving digital landscape.
As video content consumption skyrockets, connected TV (CTV) platforms are at the forefront of the trend. These platforms empower advertisers to streamline ads on CTV channels using programmatic technology—delivering highly targeted, measurable, and scalable results.
If you’re looking to advertise your mobile app or brand on connected TV, this guide explains how CTV advertising works and what to consider when selecting from our top platform picks below.
Whether you’re a CTV provider or an advertiser, using a CTV advertising platform is essential to monetize your campaigns effectively and stay competitive in the rapidly evolving digital landscape.
As video content consumption skyrockets, connected TV (CTV) platforms are at the forefront of the trend. These platforms empower advertisers to streamline ads on CTV channels using programmatic technology—delivering highly targeted, measurable, and scalable results.
If you’re looking to advertise your mobile app or brand on connected TV, this guide explains how CTV advertising works and what to consider when selecting from our top platform picks.
CTV (Connected TV) advertising platforms are digital tools or software solutions that allow advertisers to deliver video ads to viewers who stream content on internet-connected television devices—such as Smart TVs, Roku, Fire TV, Apple TV, gaming consoles, and more.
These platforms help brands target, manage, and measure advertising campaigns in a highly fragmented and data-driven streaming ecosystem.🧠 How They Work
CTV advertising platforms integrate with streaming services and media publishers to place ads within video content. This includes:
Pre-roll, mid-roll, or post-roll video ads
Display overlays or interactive ads
Programmatic ad buying via real-time bidding (RTB)
Ads are served based on audience segments, user behavior, and content context—similar to how digital ads work on websites or social media.
🛠️ Key Capabilities of CTV Advertising Platforms
Audience Targeting: Demographic, behavioral, geographic, and device-based targeting
Programmatic Buying: Automated, real-time bidding for ad inventory
Cross-Platform Support: Delivering ads across Smart TVs, mobile, desktop, and tablets
Ad Format Management: Supports various ad types (video, interactive, skippable, etc.)
Analytics & Reporting: Real-time insights into impressions, completion rates, and conversions
🎯 Why They’re Important
CTV advertising platforms provide:
Access to audiences cutting the cord from traditional cable
Tools to deliver TV-quality experiences with digital-level targeting
Enhanced ability to track ROI and optimize media spend
A scalable solution to reach viewers across multiple devices and services
🔄 Examples of Popular CTV Advertising Platforms
The Trade Desk
Samsung Ads
Roku OneView
Amazon DSP (for Fire TV)
MNTN
LG Ads Solutions
2.Why choose CTV advertising platforms?
They deliver precise targeting, high engagement, and measurable impact. Ads play within premium streaming environments, reaching viewers beyond linear TV.
CTV advertising platforms offer a modern, data-driven approach to digital advertising—blending the visual power of television with the precision of programmatic targeting. Here’s why businesses are increasingly investing in them:
🎯 Precise Targeting: Leverage first-party data and audience segments to deliver tailored ads based on demographics, interests, location, and device usage.
📺 Premium Ad Placement: Ads appear within trusted, high-quality streaming content—enhancing brand safety and viewer trust.
📊 Measurable Performance: Track metrics like impressions, view-through rates, and conversions with real-time analytics.
🔁 Cross-Device Reach: Extend campaigns beyond mobile and desktop to living rooms—engaging users on the biggest screen in the home.
🚫 Ad Skipping Resistance: CTV environments typically have lower ad-skipping rates compared to mobile or web.
Whether you’re aiming to increase awareness, drive installs, or boost conversions, CTV platforms provide the performance, scale, and storytelling potential needed for modern advertising.
Connected TV (CTV) advertising platforms combine the power of traditional TV with the precision of digital marketing. Here’s why they’re becoming a go-to for advertisers:
🎯 1. Advanced Audience Targeting
Unlike linear TV, CTV platforms allow advertisers to use detailed audience data (e.g., demographics, interests, location, device type) to serve personalized ads. This leads to higher relevance, reduced ad waste, and better return on ad spend (ROAS).
📺 2. Premium Content Placement
CTV ads are shown within top-tier streaming content on platforms like Hulu, Peacock, Roku, and more. This ensures your brand appears in brand-safe, professionally produced environments, increasing viewer trust and engagement.
📊 3. Measurable Results & Real-Time Analytics
With CTV platforms, you can track detailed performance metrics such as:
Impressions
Completion rates
View-through rates (VTR)
Click-through rates (CTR)
Conversions
These insights enable data-driven optimization throughout the campaign.
📱 4. Cross-Device Campaign Reach
CTV advertising is part of an omnichannel strategy. Ads can be shown across smart TVs, streaming sticks, game consoles, and even extended to mobile and desktop—allowing consistent messaging throughout the customer journey.
⏩ 5. Higher Ad Completion Rates
CTV ads are less skippable and more immersive than web ads. Viewers are often more engaged while watching long-form content, which contributes to higher ad recall and completion rates.
💡 Summary
CTV advertising platforms deliver:
Laser-focused targeting
Premium content integration
Actionable performance insights
Broader campaign reach
More engaged and relevant audiences
If you’re looking to maximize reach and ROI in the streaming era, CTV is one of the smartest places to invest your ad dollars.
3.What is typical CPM for CTV ads costs?
Premium inventory ranges from USD $35 to $55 CPM; sports and live events can cost USD $75+, while general CTV sits around USD $15–$30 CPM.
CPM (Cost Per Thousand Impressions) for CTV advertising varies based on inventory type, audience targeting, and content quality.
📌 General CTV Advertising Rates:
Standard CTV inventory (news, entertainment, niche streaming platforms):
💵 USD $15–$30 CPM
📌 Premium CTV Inventory:
Top-tier streaming platforms or prime-time slots (e.g., Hulu Originals, Disney+, Peacock):
💵 USD $35–$55 CPM
📌 High-Demand Live Content:
Live sports, award shows, or breaking news coverage:
💵 USD $75+ CPM (sometimes exceeding $100 for exclusive events)
📌 Factors Influencing CPM:
Targeting granularity (e.g., geo + behavioral)
Device type (smart TV vs mobile)
Ad format (interactive vs static)
Seasonality (e.g., holiday shopping period)
4.Which platforms dominate CTV ad impressions?
Roku leads with nearly 40% share of global CTV ad impressions, followed by Amazon Fire TV and Android TV ecosystems.
Roku is currently the leader in the global Connected TV (CTV) ad ecosystem, holding nearly 40% of total CTV ad impressions worldwide. It’s followed by:
Amazon Fire TV – strong in North America and gaining ground in Europe
Android TV – includes devices like Chromecast with Google TV, Sony Smart TVs, and Nvidia Shield
Samsung Smart TV & LG Ads – leveraging built-in operating systems (Tizen, webOS)
Apple TV – though popular in high-income markets, it has a smaller share of programmatic ad volume
These platforms dominate due to their installed base, content partnerships, and support for programmatic advertising.
As the CTV ad market surges, a handful of major platforms command the majority of ad impressions globally. These platforms not only offer massive user bases but also provide robust programmatic advertising capabilities, advanced targeting, and cross-device attribution tools—making them favorites among marketers.
🥇 Roku – Leading with Nearly 40% of Global Share
Roku is the undisputed leader in the CTV ad space, commanding nearly 40% of global CTV ad impressions. Its dominance stems from:
A large installed user base in North America
Roku’s proprietary operating system integrated into numerous smart TVs
A powerful self-serve ad platform (Roku OneView)
Exclusive inventory via The Roku Channel
Advertisers favor Roku for its scalable reach, first-party data, and granular audience segmentation capabilities.
🥈 Amazon Fire TV – A Strong Contender with Expanding Reach
Amazon Fire TV holds a significant share of global CTV ad impressions, especially in North America and parts of Europe. Its strengths include:
Deep integration with Amazon’s first-party shopping and behavioral data
Access to premium inventory via Amazon DSP
A growing global user base with Fire TV Stick and built-in Fire OS on smart TVs
Marketers value Fire TV for its e-commerce attribution, audience matching, and seamless retargeting capabilities across devices.
🥉 Android TV Ecosystem – Versatile and Widely Distributed
Android TV powers a variety of devices globally—such as Chromecast with Google TV, Sony Bravia TVs, Nvidia Shield, and operator-tier set-top boxes. Its wide distribution gives it a substantial global impression volume.
Key benefits:
Access to Google Ads/Display & Video 360 (DV360)
Integration with Google’s audience data and YouTube ad products
Flexible monetization across devices and regions
