What we like to tell people about us is that we are small but mighty. We have worked extensively on both the client and agency sides and have seen it all. As clients, we’ve been frustrated when large, traditional agencies develop a big, beautiful strategy or ad campaign with no plan on how to implement it. Large agencies often wine and dine clients during a kickoff meeting, only to hand the work to an inaccessible design or development department. Or worse, an intern. And don’t get us started on big agency prices.
Sparks and Fuel were born out of a desire to do better. As tactical marketers, not only do we work with clients to develop a strategy to meet the business objectives, but we personally implement and execute each piece.